This paper reviews the economic literature on the European Union's General Data
Protection Regulation (GDPR). I highlight key challenges for studying the regulation …

Purpose Privacy considerations have become a topic with increasing interest from
academics, industry leaders and regulators. In response to consumers' privacy concerns …

We show that websites' vendor use falls after the European Union's (EU's) General Data
Protection Regulation (GDPR), but that market concentration also increases among …

Modern websites rely on personal data to design better content and to market themselves.
The European Union's General Data Protection Regulation (GDPR) was intended to make …

Yesterday's digital advertising relied on cross-website and cross-app user identity to
measure, target, and optimize ads. Spurred by regulatory pressure, today's digital …

Data brokers have a significant role in data markets and, more broadly, in surveillance
capitalism. Due to increasingly sophisticated techniques, data brokers allow for pervasive …

22 Alessandro Acquisti noneconomic considerations from the public discourse around
privacy, problematic scenarios arise. In one scenario, the economic analysis of privacy will …

We examine the tradeoff between privacy and personalization for online content by
evaluating the impact of YouTube's settlement with the Federal Trade Commission over …

Recent and impending changes to the way that browsers and mobile platforms handle third-
party cookies and ad IDs will have a profound impact on the digital advertising ecosystem …

The increasing use of technologies, particularly computing and communication paradigms,
has significantly influenced our daily lives. Interconnecting devices and networks provides …