Tourism as a dementia treatment based on positive psychology
No research in tourism or medicine has addressed the potential relationship between travel
and the medical treatment of dementia. Given tourism's increasingly important role in …
and the medical treatment of dementia. Given tourism's increasingly important role in …
Travel vlog ecosystem in tourism digital marketing evolution: a narrative literature review
This narrative literature review advances understanding of travel vlogs as a critical
component of contemporary digital tourism marketing and highlights the transformation of …
component of contemporary digital tourism marketing and highlights the transformation of …
How travel vlogs on YouTube influence consumer behavior: A use and gratification perspective and customer engagement
YouTube is one of the emerging technologies that impact consumer behavior. In the tourism
sector, travel video blogs (travel vlogs) have become increasingly popular since they are …
sector, travel video blogs (travel vlogs) have become increasingly popular since they are …
Tourism promotion through vlog advertising and customer engagement behaviours of generation Z
This study investigates the effectiveness of Vlogs as an advertising tool to promote the
tourism sector in Pakistan using Ducoffe's Advertising Value Model and stimulus-organism …
tourism sector in Pakistan using Ducoffe's Advertising Value Model and stimulus-organism …
Advertising value of vlogs on destination visit intention: the mediating role of place attachment among Pakistani tourists
Purpose Drawing on Ducoffe's advertising value model, this study aims to integrate
additional constructs (credibility, fantasy and visual appeal) as important antecedents to the …
additional constructs (credibility, fantasy and visual appeal) as important antecedents to the …
How to improve destination brand identification and loyalty using short-form videos? The role of emotional experience and self-congruity
Z Li, J Zhang - Journal of Destination Marketing & Management, 2023 - Elsevier
In the new media era, although the short-form video has become an essential tool for
destination brand marketing, few empirical studies have concentrated on how to use it to …
destination brand marketing, few empirical studies have concentrated on how to use it to …
Past, present, and future scene of influencer marketing in hospitality and tourism management
This paper reviews influencer marketing (IM)-research in the tourism and hospitality (H&T)
field to provide a state-of-the-art of the past, present, and future of IM-research. It identifies …
field to provide a state-of-the-art of the past, present, and future of IM-research. It identifies …
Theorizing vloggers' approaches and practices in travel vlog production through grounded theory
MS Gholamhosseinzadeh - Journal of Hospitality Marketing & …, 2023 - Taylor & Francis
Video bloggers, also known as vloggers, continuously create and share authentic videos on
popular platforms like YouTube. Travel influencer vloggers (called vloggers in this study) …
popular platforms like YouTube. Travel influencer vloggers (called vloggers in this study) …
[HTML][HTML] Women travelers and social media: Charting the path to economic and entrepreneurial opportunities
An increasing number of studies have emerged to analyze the growing phenomenon of
women travelers and their active participation on social media, especially dedicated to its …
women travelers and their active participation on social media, especially dedicated to its …
I like you, or I like what you say? Effect of influencer on tourists' behaviours
P Santateresa-Bernat, I Sánchez-García… - Current Issues in …, 2023 - Taylor & Francis
This work analyses the effect of influencers on tourists' behavioural intentions, considering
both how tourists process persuasive information and the relationship between the vlogger …
both how tourists process persuasive information and the relationship between the vlogger …