In places of tourist interest and attractions, such as museums, Augmented Reality (AR) is an
emerging technology that enhances (through additional digital contents) and leverages …

This study provides an assessment of methods used in existing tourism research to measure
emotion and discusses the potential for use of psychophysiological methods such as electro …

The increasing adoption of AI chatbots in online shop** assistance, as a complement or
substitute for human frontline employees (HFLEs), leads to the question whether HFLEs …

The emerging trend of organic food consumption is manifested by the opening of organic
food restaurants in the hospitality sector. In this respect, drawing on cue utilization theory …

Purpose The purpose of this paper is to explain the patients' views towards private
healthcare service providers. The study focussed on hospital service quality and analysed …

As augmented reality (AR) has been increasingly adopted by various industries as a
marketing tool, tourism practitioners have come to recognize its promising potential in …

The purpose of this study is to empirically test an integrative model linking tourists' emotional
experiences, perceived overall image, satisfaction, and intention to recommend. The model …

A noticeable void remains in the appreciation of what motivates the senior tourism market.
This study aims to contribute to the advancement of knowledge in the field of tourism …

In light of the complex customer behaviour and customer journeys in omnichannel retailing,
this study aims to investigate customer co-creation behaviour, customer response and …

Purpose The purpose of this paper is to investigate the differences in consumer pleasure,
arousal and purchase intention when consumers encounter food advertising on Instagram …