Do women consider purchasing eco-friendly beauty products? an examination of personal motivations and perceived social media marketing

M Christian, LRM Girsang, H Yulita, S Sunarno… - … Conference on Business …, 2023 - Springer
The study is prompted by the assumption that ecologically responsible beauty products are
no longer necessary and helpful things to purchase, but they can raise awareness about …

Resistant to change, self-efficacy, awareness, and perceptions of price on the use of digital banks as complementary banks

M Christian, H Yulita, ER Indriyarti, S Wibowo… - AI in Business …, 2024 - Springer
The emergence of digital banks in Indonesia provides the public with an alternate option for
accessing bank services that are conveniently available at any time and from any location …

Is attitude towards technology use powerful enough to moderate the social influence on usage behavior? a study on an e-healthcare application for generation y in …

M Christian, H Yulita, LB Sugiyanto, S Sunarno… - … Conference on Business …, 2023 - Springer
Will the post-COVID-19 pandemic produce the same urgency for many things as the
pandemic, including health-care awareness? Does this also apply to members of …

The use of quick response code indonesian standard (qris) in jakarta: Are usefulness and resistance to technology stronger than perceived security and technological …

M Christian, H Yulita, OA Sander, S Sunarno… - … Conference on Business …, 2023 - Springer
Abstract The Quick Response Code Indonesian Standard (QRIS) was introduced in
Indonesia with the goal of making it a standard non-cash payment system that everyone can …

Omnichannel banking services: Perceived value and integration quality on customer loyalty

M Christian, H Yulita, S Sunarno, F Halim… - The AI Revolution: Driving …, 2024 - Springer
The efficacy of an omnichannel approach hinges on the promptness, user-friendliness, and
beneficial consequences it generates. Banks that possess advanced technology will …

The Impact of Online Reviews on Smartphone Sub-Brand Purchase Intentions for Gen Z in Indonesia

M Christian, K Gularso, H Yulita, S Sunarno - Innovative and Intelligent …, 2025 - Springer
Even if Indonesia's smartphone market remains sluggish in 2023, the smartphone business
is one area that contributes to the country's economy. This study seeks to examine purchase …

Applying UTAUT2 Model Elements to Social Media Advertising Features and Purchasing Intentions: An Empirical Study of Young TikTok Users in Indonesia

M Christian, H Yulita, K Gularso, S Sunarno - Innovative and Intelligent …, 2025 - Springer
TikTok's prominence as a social media platform is currently influencing both consumer and
business behavior. Looking at the findings of previous study, there is still variation in …

Post-COVID-19 E-Healthcare Application Usage and Recommendations for Young Groups in Indonesia

M Christian, H Yulita, K Gularso, R Melati… - … and Intelligent Digital …, 2025 - Springer
When the epidemic is ended, the usage of e-healthcare apps will be an intriguing issue to
explore further on occasion. Consumer attitudes about trends, like society trends, have a …

Identifying Business Uncertain Situations Using SWOT Analysis: Evidence from a Small Group of Salted Fish Producers in Indonesia

M Christian, YF Dewantara, H Yulita, S Sunarno… - … Conference on Business …, 2024 - Springer
In addition to being a popular accompaniment to side dishes, salted fish in Indonesia also
plays a significant role in fish production and the national economy. Business entities …

Website as a Marketing Medium for Small-Scale Businesses in Indonesia: An Analysis of Processed Salted Fish Products Website's Quality

M Christian, YF Dewantara, H Yulita, S Sunarno… - … Conference on Business …, 2024 - Springer
Indonesia, like other archipelagic countries, relies on the fisheries sector as a key contributor
to its economy. This contribution is additionally bolstered by the utilization of preexisting …