[PDF][PDF] Entrepreneurial marketing strategy and customer loyalty: An empirical evidence from coffee shops

MB Basha, A Ghafar, MA Alzarooni… - Corporate and …, 2023 - virtusinterpress.org
For many decades, the main focus of successful businesses has been customer orientation.
However, the role of the entrepreneur in sha** the landscape of marketing and business …

Effect of Entrepreneurial Marketing Mix on Entrepreneurial Success in Knowledge-Based Enterprises by Role of Market Orientation as Moderator

E Mazroui Nasrabadi, H Fatahi… - Journal of …, 2020 - jed.ut.ac.ir
Knowledge-Based Enterprises has a key role in develo** a knowledge-based economy.
The importance of maintaining these companies in competitive environments has made …