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In this research, we document some of the many unusual consumer behavior patterns that
came to dominate the early days of the COVID-19 pandemic. We offer insights based on …

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[HTML] sciencedirect.com

[HTML][HTML] A global perspective on the marketing mix across time and space

JRK Wichmann, A Uppal, A Sharma… - International Journal of …, 2022 - Elsevier

The marketing mix (MM) is an integral part of a firm's marketing strategy sitting at the nexus
between a company and the marketplace. As such, it evolves together with the marketplace …

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[PDF] academia.edu

What is co-creation? An interactional creation framework and its implications for value creation

V Ramaswamy, K Ozcan - Journal of business research, 2018 - Elsevier

The “co-creation” label has proliferated over the past decade. With little consensus on what
“co-creation” is, we offer a novel, unifying perspective by anchoring its theorization in …

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Blockchain and renewable energy: Integration challenges in circular economy era

A Yildizbasi - Renewable Energy, 2021 - Elsevier

Renewable energy technologies play a crucial role in reducing the energy consumption by
exploiting natural energy resources. With the increase in the trend towards the use of …

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[PDF] researchgate.net

Digital marketing adoption and success for small businesses: The application of the do-it-yourself and technology acceptance models

W Ritz, M Wolf, S McQuitty - Journal of Research in interactive …, 2019 - emerald.com

Purpose This paper aims to examine small business' participation in digital marketing and to
integrate the do-it-yourself (DIY) behavior model and technology acceptance model (TAM) …

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[PDF] smu.edu.sg

SD logic–informed customer engagement: integrative framework, revised fundamental propositions, and application to CRM

LD Hollebeek, RK Srivastava, T Chen - Journal of the Academy of …, 2019 - Springer

Research addressing the micro-foundational theoretical entity of customer engagement (CE)
has proliferated in recent years. In parallel, the macro-foundational theory of service …

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[PDF] canterbury.ac.uk

Value co-creation and customer citizenship behavior

I Assiouras, G Skourtis, A Giannopoulos… - Annals of Tourism …, 2019 - Elsevier

Drawing on social exchange theory and the service-dominant logic framework this paper
explores the association between value co-creation and the willingness to engage in …

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[PDF] sagepub.com

The platformization of brands

JRK Wichmann, N Wiegand… - Journal of …, 2022 - journals.sagepub.com

Digital platforms that aggregate products and services, such as Google Shop** or
Amazon, have emerged as powerful intermediaries to brand offerings, challenging …

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[HTML][HTML] A global perspective on the marketing mix across time and space

What is co-creation? An interactional creation framework and its implications for value creation

Blockchain and renewable energy: Integration challenges in circular economy era

Digital marketing adoption and success for small businesses: The application of the do-it-yourself and technology acceptance models

SD logic–informed customer engagement: integrative framework, revised fundamental propositions, and application to CRM

Value co-creation and customer citizenship behavior

The platformization of brands