The worldwide increased consumption of goods and services squeezes natural resources,
thus causing severe damage to the environment. In the backdrop of the growing affirmative …

Green advertising aims to communicate pro-environmental dimensions of products to
achieve an increase in sales. Within a general advertising framework, we organize studies …

Abstract German and South Korean cultural groups are examined in two studies to
demonstrate the link between media communication about sustainability and its impact on …

Purpose The purpose of this paper is threefold: to assess the impact of green brand
positioning, consumers' attitude toward green brands, and green brand knowledge on green …

The sustainable consumption behavior of customers affects the sustainable development of
society. Customers' pro-environment behavior provides economic benefits to society and …

This research provides a comprehensive delineation of the process that leads to the
formation of green behavior by including the role played by media and attitude towards …

Investigation of green marketing tools' effect on consumers' purchase behavior | Emerald Insight
Books and journals Case studies Expert Briefings Open Access Publish with us Advanced …

Effects of green brand on green purchase intention | Emerald Insight Books and journals
Case studies Expert Briefings Open Access Publish with us Advanced search Effects of …

Purpose–This paper aims to identify the key antecedents and moderators that influence
consumers' willingness to purchase environmentally friendly products. Design/methodology …

Green consumption involves comprehensive concerns that address the broad scope of
sustainability, ecosystem balance, profit‐generation and people. Identifying the factors that …