Individuals seek and value choice freedom, firms provide consumers ever‐increasing
opportunities to exercise it, citizens worry about protecting their right to choose freely, and …

Abstract Artificial Intelligence enabled Virtual Assistants (VAs) are evolving rapidly, offering
promising opportunities to provide personalized shop** assistance and 24/7 frontline …

Technologies are becoming increasingly autonomous, able to make decisions and complete
tasks on behalf of consumers. Virtual assistants already take care of grocery shop** by …

Consumers regularly encounter cues of contagious disease in daily life—a commuter
sneezes on the train, a colleague blows their nose in a meeting, or they read recent …

Automation is transforming many consumption domains, including everyday activities such
as cooking or driving, as well as recreational activities like fishing or cycling. Yet little …

Although personal control is a fundamental human need, research has not yet systematically
examined how it functions in consumer and marketplace settings. This article reviews and …

This article investigates the consumer–voice assistant (VA) interaction in the context of food
and beverage purchase choices and the role that psychological power plays in the …

A common managerial and theoretical concern is to know how individuals perceive Internet
of Things (IoT) products and applications and how to accelerate adoption of them. The …

Tourism practitioners can generally choose to provide the tourists with either complex,
fancier environments (eg, restaurants, destinations) and products (eg, souvenirs) or simpler …

Prior research revealed a striking heterogeneity of how consumers view smart objects, from
seeing them as helpful partners to merely a useful tool. We draw on mind perception theory …