The paper investigates the attitudes of hoteliers towards the use of artificial intelligence in
the decision-making process in various departments within hotels. It evaluates the …

This paper documents the differences in pricing strategies between online and offline (brick-
and-mortar) channels. We collect price data for identical products from leading online …

Sažetak This paper verifies the capacity of generative AI (ChatGPT in particular) to design a
marketing strategy for a hotel by using the example of a 5-star property in the centre of …

Over the past decade, an increasing number of firms have delegated pricing decisions to
algorithms in consumer markets such as travel, entertainment, and retail; business markets …

Pricing strategies can have a huge impact on a company's success. This paper focuses on
the advantages and disadvantages of using artificial intelligence in dynamic pricing …

With the development of the digital economy, the algorithms and big data technologies of e-
commerce platforms have gradually turned into double-edged swords. While realising …

Almost every aspect of consumers are subject to digitization and storage–physical
movement, product and media consumption, online search and shop** habits, body …

With the advent of big data, the swift advancement of diverse algorithmic technologies has
enhanced the transaction efficiency of the e-commerce business. Nevertheless, it is crucial …

For years, marketing and advertising professors have taught students that marketing is about
meeting consumer wants and needs. Moreover, models emphasizing the lifetime value of a …

This perspective explores the integration of neuromarketing and the metaverse in
understanding and influencing consumer behavior. Neuromarketing combines …