Although virtual influencers, that is, computer‐generated personas, have been a growing
trend in marketing, we still know very little about their impact on consumers' attitudes and …

Leveraging the computers are social actors theory, in this study, we explore traits of artificial
intelligence-based chatbots that make them perceived as trustworthy, drive consumers to …

This paper investigates the impact of corporate social responsibility (CSR) communication
through social media on consumer engagement, focusing on the top 15 European banks' …

Drawing on insights from communication visibility theory, the primary objective of this
research was to evaluate the associations between ESM usage and employee creativity …

This review proposes a concise literature review aimed at identifying the current body of
knowledge on the adoption of Social Networks in crisis management. The major input is a …

While social media are effective means of communicating with adverse customer emotions
during a crisis, it remains unclear how tourism organisations can respond to pandemic crisis …

Hospitals are suffering from a critical challenge induced by the rapid spread of Coronavirus
disease 2019 (COVID-19). Not only have patients been marginalized, but many clinicians …

Pandemics are affecting tourism in many ways, and have had a major effect on international
travel, the hospitality industry and tourism demand. Grounded in the protective action …

This work proposed an integrated model incorporating review quality and quantity to explore
the extent to which consumers adopt electronic word-of-mouth (e-WOM) information. A linear …

This study explores the influence of intra-pandemic perceptions on travellers' post-pandemic
hotel booking behaviour among crisis-resistant travellers and crisis-sensitive groups. It also …