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Forty-five years of celebrity credibility and endorsement literature: Review and learnings
Celebrity credibility constitutes a significant portion of the celebrity brand endorsement
literature. While this field of research is mature with a rich history of 45 years, it lacks a …
literature. While this field of research is mature with a rich history of 45 years, it lacks a …
[HTML][HTML] Bridging the gap between B2B and B2C: Thought leadership in industrial marketing–A systematic literature review and propositions
The importance of social networks as part of the marketing mix has increased significantly in
recent years. Although marketing researchers have comprehensively investigated the …
recent years. Although marketing researchers have comprehensively investigated the …
Impacts of influencer attributes on purchase intentions in social media influencer marketing: Mediating roles of characterizations
Social media influencer marketing has recently received significant attention. Many studies
have explored the parasocial relationship (PSR) formation between influencers and …
have explored the parasocial relationship (PSR) formation between influencers and …
“You are a virtual influencer!”: Understanding the impact of origin disclosure and emotional narratives on parasocial relationships and virtual influencer credibility
RE Lim, SY Lee - Computers in Human Behavior, 2023 - Elsevier
Virtual influencers have become increasingly prevalent because of technological
advancements and the fact that they offer benefits similar to human influencers. Studies …
advancements and the fact that they offer benefits similar to human influencers. Studies …
“Stop the unattainable ideal for an ordinary me!” fostering parasocial relationships with social media influencers: The role of self-discrepancy
The unprecedented interactivity of social media has empowered social media influencers to
develop close relationships with their followers, and such relationships carry important …
develop close relationships with their followers, and such relationships carry important …
How social media influencers foster relationships with followers: The roles of source credibility and fairness in parasocial relationship and product interest
Via the unprecedented interactivity of social media, social media personae can build strong
relationships with followers. Such relationships, which carry great marketing potential …
relationships with followers. Such relationships, which carry great marketing potential …
The effects of social media influencers' self-disclosure on behavioral intentions: The role of source credibility, parasocial relationships, and brand trust
We investigate the effects of social media influencers'(SMIs) intimate self-disclosure (ISD) on
consumers' intent to purchase products from an endorsed brand through the underlying …
consumers' intent to purchase products from an endorsed brand through the underlying …
How the live streaming commerce viewers process the persuasive message: An ELM perspective and the moderating effect of mindfulness
X Gao, XY Xu, SMU Tayyab, Q Li - Electronic Commerce Research and …, 2021 - Elsevier
Live streaming commerce has gained its popularity among consumers, as it creates a novel
environment to facilitate viewers to process product information and conduct related …
environment to facilitate viewers to process product information and conduct related …
Chatbot e-service and customer satisfaction regarding luxury brands
M Chung, E Ko, H Joung, SJ Kim - Journal of business research, 2020 - Elsevier
This study was undertaken to analyze whether luxury fashion retail brands can adhere to
their core essence of providing personalized care through e-services rather than through …
their core essence of providing personalized care through e-services rather than through …
What drives Taobao live streaming commerce? The role of parasocial relationships, congruence and source credibility in Chinese consumers' purchase intentions
W Rungruangjit - Heliyon, 2022 - cell.com
The year 2021 is one of the most significant years for live streaming commerce, since
numerous sectors and businesses have begun to sell their items in the form of live broadcast …
numerous sectors and businesses have begun to sell their items in the form of live broadcast …