Electronic commerce has become a prominent channel for which traditional and novel
businesses reach out to consumers for selling their products. However, as a result of the …

This study introduces the decision-making trial and evaluation laboratory (DEMATEL)
method to develop a causal relationship between factors of e-commerce. Differently from the …

How to make money is getting an increasing interest from YouTubers. This study develops a
new model to investigate how factors such as the number of views of a YouTuber's videos …

Social media are computer-mediated technologies that facilitate and create an online
environment. Hence, firms can use such media as an effective marketing and advertising …

The purpose of this study is to explore the antecedences and consequences of consumer's e-
loyalty in the context of online shop** in Vietnam. Using a structured questionnaire, data …

This study analyses the relationship between the perceptions about technology payment
use and consumers' satisfaction in food and beverage industry. Observing the phenomenon …

The innovations in technology have open up new dimension of research interest capable of
enhancing ecommerce practices. These emerging developments have extensively added to …

The purpose of this study is to determine the antecedents of online shop** repurchase
intentions in India. The influence of factors like online customer satisfaction, customer trust …

Nowadays relational capital and customer play important role in develo** gaining
competitive advantages, so, the purpose of this study is evaluating CRM on manufacturing …

Consumers are moving towards social networking technologies as an alternative channel
for shop**. This research extended the technology acceptance model (TAM) to investigate …