Purpose This study explores the influence of gender-specific reactions to social media
advertisements on purchase intentions, addressing a gap in existing research. It examines …

Consumers' personality traits significantly influence their perceptions regarding social media
advertising. While prior research on consumers' purchasing intentions in social networking …

Purpose The primary aim of this study is to thoroughly investigate strategic approaches that
influence consumer attitudes, contributing to the attainment of success in mobile advertising …

Purpose The purpose of this paper is to investigate the impact of design features in in-feed
advertising on its effectiveness. Previous research on various forms of advertising has …

This Master's thesis examines digital media usage patterns, focusing on motivations for
using digital media, its effects on daily life, and the factors contributing to addiction. Digital …

Drawing on advertising value theory, this study examines the effects of advertising features,
including informativeness, entertainment, interactivity, advertisement (ad) relevance, and …

Social media has revolutionized advertising, providing marketers with an engaging platform.
Our study explores the impact of social media ad attributes such as, emotional appeal (EA) …

Advertisement expenditures incurred by companies for advertising on social media is seen
to be growing rapidly worldwide. Especially, In the middle eastern region where Saudi …

The behavior of the community, especially in Indonesia, is currently undergoing changes.
Initially shop** conventionally switched to shop** online. To meet the needs of the …

Technology has changed how we process mediated information by enabling more
interactive and relevant communication processes. Today, media communication is primarily …