This paper has a rather audacious purpose: to present a comprehensive theory explaining,
and further providing hypotheses for the empirical study of, the multiple ways by which …

When implementing environmental education and interventions to promote one pro-
environmental behavior, it is seldom asked if and how non-target pro-environmental …

Insula function is considered critical for many motivated behaviors, with proposed functions
ranging from attention, behavioral control, emotional regulation, goal-directed and aversion …

The action-based model extends the original theory of cognitive dissonance by proposing
why cognitive inconsistency causes both dissonance and dissonance reduction. The model …

Cognitive dissonance has been one of the most enduring and successful theories in the
history of social psychology. This paper examines the origins of the theory and the …

Although persuasive messages often alter people's self-reported attitudes and intentions to
perform behaviors, these self-reports do not necessarily predict behavior change. We …

According to many modern economic theories, actions simply reflect an individual's
preferences, whereas a psychological phenomenon called “cognitive dissonance” claims …

Purpose–The purpose of this paper is to study how relationship marketing can reduce
cognitive dissonance in post-purchase stage and, thereby, increase customer satisfaction …

Emotion regulation strategies provide a means by which to modulate our social behavior. In
this study, we investigated the effect of using reappraisal to both up-and downregulate social …

Our choice is influenced by choices we made in the past, but the mechanism responsible for
the choice bias remains elusive. Here we show that the history-dependent choice bias can …