Business intelligence and big data in hospitality and tourism: a systematic literature review
Purpose This paper aims to examine the extent to which Business Intelligence and Big Data
feature within academic research in hospitality and tourism published until 2016, by …
feature within academic research in hospitality and tourism published until 2016, by …
Conceptualising and measuring social media engagement: A systematic literature review
M Trunfio, S Rossi - Italian Journal of Marketing, 2021 - Springer
The spread of social media platforms enhanced academic and professional debate on
social media engagement that attempted to better understand its theoretical foundations and …
social media engagement that attempted to better understand its theoretical foundations and …
Complaining practices on social media in tourism: A value co-creation and co-destruction perspective
Social media has transformed the way tourism-related information is generated and
distributed. While previous studies have focused largely on the benefits of social media for …
distributed. While previous studies have focused largely on the benefits of social media for …
Customer engagement research in hospitality and tourism: a systematic review
S Chen, X Han, A Bilgihan… - Journal of Hospitality …, 2021 - Taylor & Francis
Based on a systematic literature (SLR) and content analysis, this article offers a critical
review of customer engagement (CE) research in English and Chinese hospitality and …
review of customer engagement (CE) research in English and Chinese hospitality and …
Reimagining urban destinations: Adaptive and transformative city brand attributes and values in the pandemic crisis
This paper contributes to the post-Covid urban tourism debate. It focuses on how cities
respond to the pandemic asking how and to what extent urban destination brands are …
respond to the pandemic asking how and to what extent urban destination brands are …
Social media engagement and organic post effectiveness: A roadmap for increasing the effectiveness of social media use in hospitality industry
G Aydin - Journal of Hospitality Marketing & Management, 2020 - Taylor & Francis
The present study assessed the social media use behavior of luxury hospitality facilities and
offers suggestions to improve organic post effectiveness. All five-star tourism facilities …
offers suggestions to improve organic post effectiveness. All five-star tourism facilities …
Big data and analytics in tourism and hospitality: a perspective article
M Mariani - Tourism Review, 2020 - emerald.com
Purpose This study aims to discuss the evolution of Big Data (BD) and Analytics in the
tourism and hospitality field. It analyses the important role that BD has played so far in …
tourism and hospitality field. It analyses the important role that BD has played so far in …
[PDF][PDF] Tourism digital marketing tools and views on future trends: A systematic review of literature
Owing to the unprecedented advancements in digital technologies adopted for use in
marketing tourism, their use in tourism is expected only to gain momentum. The purpose of …
marketing tourism, their use in tourism is expected only to gain momentum. The purpose of …
Does experience affect engagement? Role of destination brand engagement in develo** brand advocacy and revisit intentions
Destination brand engagement (DBE) has emerged as a valuable construct for develo**
and maintaining enduring relationships with consumers. This study investigates the …
and maintaining enduring relationships with consumers. This study investigates the …
Exploring the roles of DMO's social media efforts and information richness on customer engagement: empirical analysis on Facebook event pages
This study examines how destination marketing organization's (DMO's) social media posts
and comments increase customer engagement and explores the moderating role of …
and comments increase customer engagement and explores the moderating role of …