Organic electrochemical transistors (OECTs) are presently a focus of intense research and
hold great potential in expanding the horizons of the bioelectronics industry. The notable …

Since the launch of the first consumer grade EEG measuring sensorsNeuroSky Mindset'in
2007, the market has witnessed an introduction of at least one new product every year by …

Rapid adoption of virtual-reality-assisted retail applications is inadvertently resha**
consumer buying patterns, making it crucial for businesses to enhance their shop** …

Nowadays, chatbots is one of the fast rising artificial intelligence (AI) trend relates to the
utilisation of applications that interact with users in a conversational format and mimic …

Featured Application This article presents an application of deep learning in preference
detection performed using EEG-based BCI. Abstract The traditional marketing …

In recent decades, scholars across all areas of marketing have studied consumer gift‐giving
behavior. Despite the growing popularity of this research topic, no extensive review of the …

This study aims to understand how hotel videos embedded with a smiling face emoji as a
subliminal message affect consumers' selection of hotels, with their brain activities …

The current paper investigates the value and application of a range of physiological and
neuroscientific techniques in applied marketing research and consumer science …

Purpose This paper aims to examine a two-way interaction between social influencers'
number of followers (micro vs meso) and argument quality (weak vs strong) on consumers' …

People tend to align with the emotional state of the person that is talking to them (the
observed). Similarly, while processing information consumers can also experience this …