One new factor driving the banking industry towards long-term, high-quality growth is digital
marketing, which has arisen within the framework of the digital economy. The purpose of this …

Although businesses are under pressure to consistently improve both their capacities and
business processes, the artificial intelligence (AI) revolution is seen as an appealing …

The enhancement of technology and the commitment to e-commerce under Saudi Arabia
Vision 2030 drive progress in this realm. Thanks to digital banking innovations-fintech …

In Saudi Arabia, the e-commerce sector has witnessed an impressive growth spurt as a
result of advancements in technology and changes in consumer behavior. Last-mile …

This research tries to explore the benefits of hiring female workforce in Saudi logistics
industry from both organizational and economic perspective. The study uses qualitative …

As the e-commerce market in Saudi Arabia rapidly expands, so to do reverse logistics costs
as a result of high return rates. This study specifically considers how digital marketing can …

In this paper, we investigate how influencer marketing helps improve the accuracy of Saudi
Arabian eCommerce supply chain quality forecasts. With explosive growth in e-commerce …

In today's rapidly evolving business landscape, organizations face the challenge of
improving operational efficiency and fostering innovation while maintaining service quality …

As digital marketing keeps on growing, it has been very important for organizations to
succeed. Usually, there are multiple engagements with digital marketing to solve unique …

With global economic developments, companies have many challenges and opportunities
(Alghizzawi, Ahmed, et al., 2024; Malkawi et al., 2024). In order to reach safety and ensure …