Due to market deregulation and globalisation, competitive environments in various sectors
continuously evolve, leading to increased customer churn. Effectively anticipating and …

While data-driven innovation capabilities have received considerable attention from
academics and practitioners, there is insufficient longitudinal evidence on how they might …

Data-driven innovation (DDI) gains its prominence due to its potential to transform
innovation in the age of AI. Digital giants Amazon, Alibaba, Google, Apple, and Facebook …

Purpose The primary aim of this study is to detail the use of soft computing techniques in
business and management research. Its objectives are as follows: to conduct a …

Purpose This study aims to advance the understanding of digital marketing capability by
conducting a comprehensive, systematic review of relevant literature at the firm level …

This study examines the role of explainable AI in the relationship between updating a
portfolio of AI applications and performance. Updating a portfolio of AI applications relates to …

Customer churn prediction is widely used to detect potential churners, which stimulates
customer retention, and decrease churn loss. Most customer churn prediction models …

This study aimed to explore the implications of marketing practices based on current
literature on how businesses utilize a new frontier of technology in conjunction with …

Turning digital technology to immersive marketing strategy: a strategic perspective on flexibility,
agility and adaptability for businesses | Emerald Insight Books and journals Case studies Expert …

Customer churn prediction is a critical issue that streaming services face as retaining
existing subscribers is vital to the success of the business. Creating reliable churn prediction …