Abstract Usaha Mikro Kecil dan Menengah (UMKM) harus berperan dalam pembangunan
ekonomi berkelanjutan dan memiliki tanggung jawab sosial dalam melakukan kegiatan …

Business management articles: Enterpreneurship and marketing mix analysis are scientific
literature articles within the scope of marketing management science. The aim of this …

The purpose of this study is to examine how consumer involvement, sustainable market
research, and green marketing strategies affect brand loyalty and customer legitimacy in …

This study aims to analyse the role of servant leadership in improving employee satisfaction
and performance. Servant leadership is a leadership style that emphasises service to …

As global priorities increasingly emphasize environmental sustainability, understanding
consumer attitudes toward green marketing communication and eco-friendly products has …

Penelitian ini bertujuan untuk mengeksplorasi peran moderasi Green Finance dalam
hubungan antara kebijakan dividen dan nilai perusahaan di Indonesia. Dengan …

Alicorp, a prominent player in Latin America's consumer goods sector, adopts a green
marketing strategy anchored in three pillars: Well-being, Community Development, and …