Information privacy refers to the desire of individuals to control or have some influence over
data about themselves. Advances in information technology have raised concerns about …

To date, many important threads of information privacy research have developed, but these
threads have not been woven together into a cohesive fabric. This paper provides an …

Digitization makes it easier for firms to build their innovation and marketing efforts around
consumers' personal data. In this research, we employ a privacy perspective based on …

Privacy has been an enduring concern associated with commercial information technology
(IT) applications, in particular regarding the issue of personalization. IT-enabled …

Traditional theory suggests consumers should be able to manage their privacy. Yet,
empirical and theoretical research suggests that consumers often lack enough information to …

Today, mobile app users regularly “pay” for various mobile services, such as social
networking or entertainment apps, by accepting app permission requests, thereby sharing …

Dichotomies between privacy attitudes and behavior have been noted in the literature but
not yet fully explained. We apply lessons from the research on behavioral economics to …

This paper reports the results of an exploratory field experiment in Singapore that assessed
the values of two types of privacy assurance: privacy statements and privacy seals. We …

New marketing paradigms that exploit the capabilities for data collection, aggregation, and
dissemination introduced by the Internet provide benefits to consumers but also pose real or …

The effect of situational factors is largely ignored by current studies on information privacy.
This paper theorized and empirically tested how an individual's decision-making on …