In the Web2. 0 era, user-generated content (UGC) provides a valuable source of data to aid
in understanding consumers and driving intelligent business. Text mining techniques, such …

As the amount of free-form user-generated reviews in e-commerce websites continues to
increase, there is an increasing need for automatic mechanisms that sift through the vast …

Online product reviews play important roles in the word-of-mouth marketing of e-commerce
enterprises, but only helpful reviews actually influence customers' purchase decisions …

Abstract Information overload often makes it difficult for consumers to identify helpful online
product reviews through the traditional “helpful votes” function; therefore, it has become …

As social media influencers have become a global phenomenon, brands are channeling
substantial resources into influencer marketing campaigns. Researchers are keenly …

Fake consumer review detection has attracted much interest in recent years owing to the
increasing number of Internet purchases. Existing approaches to detect fake consumer …

For electronic commerce (e-commerce) consumers, it is impossible to evaluate the quality of
the products on offer as they are unable to physically test them before purchase. Therefore …

Consumer-generated restaurant reviews are important sources in consumers' purchase
decisions. The purpose of this study is to explore the impact of emotional intensity on …

Cognitive computing is an interdisciplinary research field that simulates human thought
processes in a computerized model. One application for cognitive computing is sentiment …

A common assumption in prior research and practice is that more helpful online reviews will
exert a greater impact on consumer attitudes and purchase decisions. We suggest that this …