Prime Minister Manmohan Singh recently talked about his vision for rural India:" My vision of
rural India is of a modern agrarian, industrial and services economy co-existing side by side …

Rural India has become a massive consumer goods market with more than six hundred
thousand villages and more than 70% of the population living in villages. In these rural …

Sachet managed to progress through time which led to the existence of 'tingi'culture
throughout the rural and urban areas in the Philippines. Given that sachets are utilized in …

Urbanisation is resulting in rapid growth in road networks within cities. The evolution of road
networks can be indicative of a city's economic growth and it is a field of research gaining …

Rural India, of late, has received much desired attention from the marketers given the fact
that the urban markets have either become saturated or sales have leveled off. Furthermore …

In the past years, due to the lack of facilities available in the rural areas, the rural consumer
headed towards nearby city to buy branded products and services. But today, the marketers …

The present research being exploratory-cum-descriptive in nature mainly depends upon
primary sources of information, which have been collected with the help of a structured …

In the past years, due to the lack of facilities available in the rural areas, the rural consumer
headed towards nearby city to buy branded products and services. But today, the marketers …

The Indian rural market offers a big attraction to marketers. Brand loyalty is an important
component of enterprise marketing strategy and it is a major requisite to foster brands' …

Earlier most of the companies did not treat rural market as an opportunity, but treated it as a
dum** ground for the low priced products specifically designed for the rural customers …