Heart rate variability is a promising physiological measurement that accesses
psychophysiological variations in response to a marketing stimulus. While its application …

While the practice of sending out location-based advertising (LBA) messages via smart
devices is increasingly popular, relatively little is known about how consumers cope with …

The digitization of sports content and technological innovations in sports media offer
disruptive new ways to adapt sponsor messages to real-time events during live broadcasts …

The notion that individuals use consumption to escape unpleasant states is of great interest
to both marketing researchers and managers, yet no measurement scale for consumer …

This study investigated the use of affect and physiological signals of heart rate,
electrodermal activity, pupil dilation, and skin temperature to classify advertising …

This PhD dissertation is a compendium of three published articles in internationally indexed
journals. The first publication titled Interaction between extrinsic and intrinsic online review …

The revelation that menstruation tracking apps share sensitive data with third parties, like
Facebook, provoked a sense of violation among users. This case highlights the need to …

Over the last few years, there has been an unprecedented change in the working lives of
people around the globe, which has increased the likelihood of people suffering from career …

This thesis examines the role that advertising plays in the creation and trading of audiences
with commercial media providers, and the impacts new forms of digital advertising have had …

This study explores the use of data to guide corporate communications, a practice of which
empirical research is limited, and is the first to investigate how institutional pressures …