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An overview of new media research in public relations journals from 1981 to 2014
S Duhé - Public relations review, 2015 - Elsevier
A 34-year review of communication technology research published in six public relations
journals reveals applications and perceptions studies far outnumber investigations focused …
journals reveals applications and perceptions studies far outnumber investigations focused …
[PDF][PDF] Political Communication in Medan Regional Head Election during the Covid-19 Pandemic
Abstrak Pelaksanaan Pemilihan Kepala Daerah (Pilkada) Tahun 2020 di tengah masa
pandemi Covid-19 menuntut setiap elemen yang ada untuk saling bekerja sama dalam …
pandemi Covid-19 menuntut setiap elemen yang ada untuk saling bekerja sama dalam …
The decision‐making process in viral marketing—A review and suggestions for further research
Viral marketing is used to widely distribute content. To achieve this goal, the basic decision‐
making process from content reception to interaction must be clarified. This paper examines …
making process from content reception to interaction must be clarified. This paper examines …
Adolescents and YouTube: Creation, participation and consumption
Este trabajo pretende describir cómo los adolescentes usan YouTube como canal de
expresión y como un espacio para el empoderamiento cultural. A tal fin, desde una …
expresión y como un espacio para el empoderamiento cultural. A tal fin, desde una …
Capturing clicks: How the Chinese government uses clickbait to compete for visibility
The proliferation of social media and digital technologies has made it necessary for
governments to expand their focus beyond propaganda content in order to disseminate …
governments to expand their focus beyond propaganda content in order to disseminate …
Content marketing strategy of branded YouTube channels
As content marketing becomes a viable approach to build brands and connect with
consumers, this study assessed top brands' content marketing strategy on branded YouTube …
consumers, this study assessed top brands' content marketing strategy on branded YouTube …
Diffusion of real versus misinformation during a crisis event: A big data-driven approach
Misinformation has captured the interest of academia in recent years with several studies
looking at the topic broadly with inconsistent results. In this research, we attempt to bridge …
looking at the topic broadly with inconsistent results. In this research, we attempt to bridge …
Picture this: The influence of emotionally valenced images, on attention, selection, and sharing of social media news
Social media platforms have become the primary conduits to news for many consumers, yet
little is known about how the content in social media posts is viewed and evaluated by …
little is known about how the content in social media posts is viewed and evaluated by …
Getting emotional: An emotion-cognition dual-factor model of crisis communication
The effect of emotional experience on cognitive processes is an under-explored
phenomenon in crisis communication research, despite indications of the increasing …
phenomenon in crisis communication research, despite indications of the increasing …
When audiences become advocates: Self-induced behavior change through health message posting in social media
Couched within the self-effects paradigm of social media influence, this research examines
how posting a health promotion message to one's social media influences one's own, versus …
how posting a health promotion message to one's social media influences one's own, versus …