Digital village construction is not only a vital component of the digital China strategy but also
a crucial measure by which to realize common prosperity. This study theoretically elaborates …

The importance of agricultural products' regional public brands, owned by relevant
organizations and jointly used by several agricultural production and operation entities, is …

Purpose Platform certification constitutes an effective mechanism for managing the lemon
problem concerning food e-commerce. This work aims to evaluate the market effect of …

Using data from three rounds of the China Household Finance Survey (CHFS) in 2015, 2017
and 2019, this paper analyzes the impact and mechanism of the action of intellectual …

In the era of economic globalization, the competitiveness of products on a global scale is
increasingly achieved through effective and sustainable strategies for brand development by …

Establishing an effective choice architecture system enables people to improve their ability
to make better food choices and encourage transformation of the food system into one that is …

The consumption of plant‐based meat is increasing, reflecting consumers' concerns about
health, animal welfare, the environment, and sustainability. However, plant‐based meat …

Branding agricultural products is an optional way to promote regional agricultural products'
sales and quality. This study aims to investigate the viability of utilizing e-commerce as a …

The economic, social and geopolitical context we are going through is characterized by an
atypical dynamic, as complex as it is challenging. Companies are facing significant changes …

Purpose This paper aims to identify Chinese consumers' dish value systems and investigate
whether and to what extent their dish values vary by type of consumers …