New product design: Concept, measurement, and consequences
Product design is a source of competitive advantage for companies and is an important
driver of company performance. Drawing on an extensive literature review and consumer …
driver of company performance. Drawing on an extensive literature review and consumer …
An exploration of perceived ecotourism design affordance and destination social responsibility linkages to tourists' pro-environmental behaviour and destination …
This study investigates the effects of perceived ecotourism design affordance and
destination social responsibility on tourists' pro-environmental behaviour and destination …
destination social responsibility on tourists' pro-environmental behaviour and destination …
Explaining consumer implementation intentions in mobile shop** with SEM and fsQCA: Roles of visual and technical perceptions
L Wang, Z Wang, X Wang, Y Zhao - Electronic Commerce Research and …, 2021 - Elsevier
Visual presentation is a critical factor in ascertaining the purchase decision and behavior of
mobile consumers. However, whether a simple or a complex interface is more effective in …
mobile consumers. However, whether a simple or a complex interface is more effective in …
Effects of the new COVID-19 normal on customer satisfaction: Can facemasks level off the playing field between average-looking and attractive-looking employees?
G Wu, L Liang, D Gursoy - International Journal of Hospitality Management, 2021 - Elsevier
The attractiveness of service employees can have a significant impact on customer attitudes
and behaviors. While frontline employees can reduce the risk of the COVID-19 transmission …
and behaviors. While frontline employees can reduce the risk of the COVID-19 transmission …
Effects of background complexity on consumer visual processing: An eye-tracking study
Q Wang, D Ma, H Chen, X Ye, Q Xu - Journal of Business Research, 2020 - Elsevier
Product images are an important element of web design. Although many studies have been
conducted on web design, the effect of the background of a product image has been …
conducted on web design, the effect of the background of a product image has been …
All or nothing in sensory marketing: must all or only some sensory attributes be congruent with a product's primary function?
A Fürst, N Pečornik, C Binder - Journal of Retailing, 2021 - Elsevier
Given the challenges and costs of implementing high sensory congruence, this article
examines whether all sensory attributes, such as product color and ambient music, must …
examines whether all sensory attributes, such as product color and ambient music, must …
Fluent contextual image backgrounds enhance mental imagery and evaluations of experience products
Online shoppers rely on product images to gain information about products. Helpful product
images allow a detailed mental imagery of the product and its use. Product images with a …
images allow a detailed mental imagery of the product and its use. Product images with a …
Marketing insights from multimedia data: text, image, audio, and video
Today, both marketing practitioners and researchers have access to a wide variety of
multimedia data, such as combinations of text from social media posts and online reviews …
multimedia data, such as combinations of text from social media posts and online reviews …
[HTML][HTML] The moderating effect of system quality on the relationship between customer satisfaction and purchase intention: PLS-SEM & fsQCA approaches
The study aims to understand the antecedents of customer behaviour that lead to high
purchase intention, encompassing moderating role of system quality to achieve purchase …
purchase intention, encompassing moderating role of system quality to achieve purchase …
The Effects of Information Layout, Display Mode, and Gender Difference on the User Interface Design of Mobile Shop** Applications
CH Chen, W Zhai - IEEE Access, 2023 - ieeexplore.ieee.org
Online shop** has revolutionized our daily lives in the modern era. We can purchase
needed goods on mobile shop** applications (apps) anytime and anywhere without …
needed goods on mobile shop** applications (apps) anytime and anywhere without …