The literature abounds with evidence that consumers are critical of many new technologies
used in modern food production. Influenced by the work on risk perception and technology …

Economists, psychologists, and marketers are interested in determining the monetary value
people place on non-market goods for a variety of reasons: to carry out cost-benefit analysis …

We compare consumer valuations of beef ribeye steaks from cattle produced without growth
hormones or genetically modified corn in France, Germany, the United Kingdom, and the …

A plethora of research in recent years has been devoted to estimating consumer demand for
genetically modified food, an important piece of information needed to create appropriate …

Although methods such as contingent valuation have received a great deal of attention in
environmental valuation literature, fewer studies have reported willingness‐to‐pay estimates …

In this paper, we value food safety in a nonhypothetical setting—experimental auction
markets. First, subjects underestimate the relatively low probabilities of food‐borne illness …

This study was carried out in order to compare two mechanisms designed to reveal
consumers' preferences: a Vickrey auction which measures willingness to pay, and a …

Organic production and its consumption have grown tremendously in recent years.
However, in the case of Spain demand still represents only 1 per cent of food expenditure …

Consumers' willingness to pay for Irish, Norwegian, US hormone‐free, and US hormone‐
treated beef was studied in an experimental auction market. We ran four simultaneous …

Assessing consumer perceptions and willingness to pay for genetically modified (GM) foods
has been one of the most active areas of empirical research in agricultural economics …