The Internet has brought about significant changes in the availability of market information in
many industries. E-commerce technologies provide sellers with opportunities to design …

This article sets out to investigate the marketing of image and performance enhancing drugs
(IPEDs) on the social media platforms Facebook and Instagram. Drawing upon a …

With the development of ecommerce and digital technologies, we have witnessed a boom of
platform operations. Amid their strong growth prospects, it is observed that platforms have …

Companies in a variety of industries (eg, airlines, hotels, theaters) often use last-minute
sales to dispose of unsold capacity. Although this may generate incremental revenues in the …

The growing popularity of blockchain‐based cryptocurrencies is driven by the flexibility in
transaction fee offerings, among other factors. To achieve service‐level differentiation …

This paper models multiple service providers who use an intermediary to sell an opaque
product. An opaque product is a product whose identity is concealed from consumers until …

Designing and marketing new products are essential tasks for firms. In this paper, we
consider a firm's optimal strategy of utilizing existing products to synthesize a probabilistic …

Every firm has a business model, which is the collection of strategic decisions that determine
how the firm generates a sustainable enterprise through the creation of enough value (its …

Abstract Mobility-as-a-Service (MaaS) is an emerging business model in transportation
enabled through mobile internet technologies. A MaaS platform can be viewed as a two …

This paper investigates the role of discount travel agencies such as Priceline and Hotwire in
the market segmentation of the hotel and airline industries. These agencies conceal …