Goal: This research delves into sustainable supply chain management within the context of
manufacturing companies in Bangladesh, aiming to unravel the complexities and dynamics …

Purpose This study examined the relationship between perceived personalization and
positive electronic word of mouth, as well as the mediating impact of online advertising …

In the era of digital economy, digital green value co-creation behavior (DGVCB) has
replaced the previous value creation. DGVCB has become a tool for business ecosystems to …

This paper presents a review of the technologies and services associated with online
grocery shop**. The progress in the field of online grocery shop** has been very rapid …

This study investigated whether income diversification moderates the relationship between
Intellectual Capital and bank performance in Vietnamese commercial banks period 2007 …

Purpose This study examines whether income diversification moderates the relationship
between intellectual capital and bank performance among East African banks …

Purpose Nowadays, a prominent research area is the development of competitive
advantages in companies, due to their environmental commitment and orientation. Based on …

This study evaluates how three distinct marketing strategies (ie, marketing communication,
marketing innovation, and marketing uniqueness) impact the competitiveness level of …

Purpose This study examines how structured procedures and psychological safety can
enhance six sigma processes' effectiveness and foster individual creativity within an …

The objective of this study is to examine the relationships between market orientation,
organizational culture, proactive management, organizational climate, and organizational …