Mobile advertising allows retailers, service providers, and manufacturers to provide
consumers with increasingly relevant offers. The success of such campaigns depends on an …

The emergence of multiple channels is resha** consumers' purchase behavior and
retailers' marketing styles. We synthesize existing research on multichannel retailing based …

Social interaction (peer) effects are recognized as a potentially important factor in the
diffusion of new products. In the case of environmentally friendly goods or technologies, both …

The increasing emphasis on understanding the antecedents and consequences of customer-
to-customer (C2C) interactions is one of the essential developments of customer …

Our newly digital world is generating an almost unimaginable amount of data about all of us.
Such a vast amount of data is useless without plans and strategies that are designed to cope …

While millions of products are sold on its retail platform, Amazon. com itself stocks and sells
only a very small fraction of them. Most of these products are sold by third-party sellers who …

The introduction of tablets in online retailing has created an additional touchpoint through
which e-commerce firms can interact with consumers. In this paper, we seek to understand …

In word-of-mouth seeding programs, customer word of mouth can generate value through
market expansion; in other words, it can gain customers who would not otherwise have …

Review helpfulness is receiving increasing attention by academics and practitioners along
with the growing problem of information overload in the Internet age. Prior studies on online …

Many firms capitalize on their customers' social networks to improve the success rate of their
new products. In this article, the authors analyze the dynamic effects of social influence and …