The role of wishful identification, emotional engagement, and parasocial relationships in repeated viewing of live-streaming games: A social cognitive theory …
Abstract Grounded in Bandura's (2001) social cognitive theory of mass communication and
Giles'(2002) model of parasocial relationship (PSR) development, the current research …
Giles'(2002) model of parasocial relationship (PSR) development, the current research …
[PDF][PDF] A systematic literature review of brand commitment: Definitions, perspectives and dimensions
Although the relevance of consumer brand commitment is well recognized in the marketing
literature, the multiple definitions, dimensions and conceptual approaches to the construct …
literature, the multiple definitions, dimensions and conceptual approaches to the construct …
Predicting behavioral loyalty through community: Why other fans are more important than our own intentions, our satisfaction, and the team itself
A consumer's loyalty to a specific sport team is longitudinal in nature. This longitudinal study
examines the effects of consumers' attitudinal constructs (team identification, associated …
examines the effects of consumers' attitudinal constructs (team identification, associated …
It is in the game: Dimensions of esports online spectator motivation and development of a scale
Research questions: To tackle the idiosyncrasies associated with esports online
spectatorship, the study was designed to:(a) develop the Motivation Scale of Esports …
spectatorship, the study was designed to:(a) develop the Motivation Scale of Esports …
Drivers of soccer fan loyalty: Australian evidence on the influence of team brand image, fan engagement, satisfaction and enduring involvement
Purpose The purpose of the paper is to contribute to the extant sport marketing literature by
positing fan engagement, team brand image and cumulative fan satisfaction with the team …
positing fan engagement, team brand image and cumulative fan satisfaction with the team …
Conceptualizing masstige buying behavior: A mixed-method approach
This study is an attempt to advance the theory of masstige marketing by conceptualizing the
masstige buying behavior. The masstige theory is in the infancy stage, with little …
masstige buying behavior. The masstige theory is in the infancy stage, with little …
Develo** esport tourism through fandom experience at in-person events
Tourism research has yet to consider the growing esport sector. Through a mixed-method
research design, we employ the theoretical lens of fandom to examine what online and …
research design, we employ the theoretical lens of fandom to examine what online and …
Toward team or player? How trust, vicarious achievement motive, and identification affect fan loyalty
SH Wu, CYD Tsai, CC Hung - Journal of Sport …, 2012 - journals.humankinetics.com
This study extends literature on the effects of fan identification on fan loyalty, and
antecedents that trigger such effects. This study incorporates trust, a key relationship …
antecedents that trigger such effects. This study incorporates trust, a key relationship …
Tourism, environment and hotel management: an innovative perspective to address modern trends in contemporary tourism management
C Huo, J Hameed, MW Sadiq, G Albasher… - Business Process …, 2021 - emerald.com
Purpose This paper aims to provide a valid insight into consumers' minds while considering
word of mouth (WOM), brand image and uniqueness as independent variables while …
word of mouth (WOM), brand image and uniqueness as independent variables while …
Travel overseas for a game: The effect of nostalgia on satellite fans' psychological commitment, subjective well-being, and travel intention
H Cho, W Chiu, XD Tan - Current Issues in Tourism, 2021 - Taylor & Francis
Sport tourists have the potential to create a significant impact on the development of regional
economy and tourism. Especially, satellite fans who enthusiastically support foreign-based …
economy and tourism. Especially, satellite fans who enthusiastically support foreign-based …