Astaxanthin is a ketocarotenoid, super antioxidant molecule. It has higher antioxidant activity
than a range of carotenoids, thus has applications in cosmetics, aquaculture, nutraceuticals …

A vast literature supports the notion that green human resource management leads to
superior environmental performance. This study argues that green innovation …

Humanity is in a situation in which climate change has a significant impact on all countries of
the world. Countermeasures can mainly be taken through changes in people's behavior or …

Purpose This study aims to explore the factors that encourage Generation Z consumers to
turn an ethical purchase intention into purchase behaviour. Theory of planned behaviour …

In today's commercial world, ecological concerns have become increasingly essential. A lot
of governments care about environmental issues. Sustainable development that doesn't …

Success of organizational initiatives for environmental sustainability hinges upon
employees' proenvironmental behaviors. One of the contemporary important challenges …

The purpose of this study is to understand and add to the growing literature on generation
Y's green behaviour on green products. It also validates the extended theory of planned …

This study aims to explore whether consumers' attention to companies' green marketing
communication influences their green purchase behaviour. It also analyses the importance …

Actualmente, el consumo responsable hacia el medio ambiente y la salud modifica la
intención de compra, que es analizada ampliamente en la teoría del comportamiento …

The purpose of the study is to investigate how environmental concern, eco-labelling,
influencers and user-generated content affect Generation Z's green purchase intention. The …