Bioplastics represent an innovation for replacing materials obtained from fossil fuels and
could provide significant benefits to the environment. A new generation of bioplastic from …

In this article, we focus on ethnocentrism applying to the theory of consumer behaviour while
a relatively new concept of consumer ethnocentrism was created, which is under-studied in …

This study, involving a sample of 745 observations and 21 well-known local and
international brands operating in the Kingdom of Saudi Arabia (KSA), shows that when …

Bioplastics are eco-friendly products that are not only highly bio-gradable and compositable,
but also have robust rheological properties compared to fossil-based plastic products. Given …

Social media has the huge impact nowadays era. Every sector uses social media as one
tool to engaged with to viewer instead of marketing. This research focuses on the process of …

This research aims to analyze the determining aspect of intention to buy environmentally
friendly products as a plastic substitute on the Milennials generation in Indonesia, such as …

Purpose: This study aims to reveal the copy culture of Bangladesh. Research methodology:
Qualitative research was designed for this study, and an ethnographic approach was used …

This systematic literature review explores predictive analytics in marketing decision making
and its relationship to key concepts in consumer behavior prediction. Drawing on …

This systematic literature review explores predictive analytics in marketing decision making
and its relationship to key concepts in consumer behavior prediction. Drawing on …

Objective-This research aims to identify the factors that influence generation Y's purchase
intentions for organic personal care products. Methodology/Technique-There are eight …