This research paper investigates the impact of marketing strategy on business performance
with special reference to the selected SMEs in Oluyole local government area Ibadan …

The purpose of this study is to investigate The effects of Marketing Strategies on
Organizational Performance; A Study of Nigeria Bottling Company Kaduna, including …

This article analyzes the relationship between strategies of standardization and adaptation
of the marketing mix and performance in an international context. We carried out a meta …

Purpose–The purpose of this paper is to examine the perception of export problems
differentiating high‐performing export manufacturing companies from low‐performing ones …

Currently, one of the main concerns of startup companies is the sales of their products. Sales
reduction is an issue that managers in startup companies are struggling with. The aim is to …

Marketing mix has a big impact on the business performance. This study attempted to predict
the influence of marketing mix factors on business performance among the small-scale …

The purpose of this study was to investigate the influence of product, price, promotion and
place of marketing on organizational project enterprise performance: a case of Safaricom …

Many organizations fail to realize that the survival of their products in the competitive market
is a function of their commitment to building and maintaining reliable marketing information …

Purpose–Develo** new products for international markets offers great growth
opportunities for companies by positively influencing company performance. Specifically, the …

This study focused on market penetration strategies and customer loyalty in Starline Nigeria
Ltd Aba, Abia State. The research design adopted for this study was descriptive survey …