Exploiting User-Generated Content in Product Launch Videos to Compute a Launch Score

SD Das, PK Bala, S Das - IEEE Access, 2024 - ieeexplore.ieee.org
This study investigated the relationship between the essential aspects of user-generated
content (UGC) and product launch videos to derive the product launch score (PLS). This …

The role of social media in xenophobic attack in South Africa

M Raborife, B Ogbuokiri… - Journal of the Digital …, 2024 - upjournals.up.ac.za
Xenophobia is a pressing issue in South Africa, with frequent instances of violence against
immigrants. With the rise of social media, platforms like Twitter reflect public sentiment on …