Cause marketing (CM) is commonly adopted to pursue profit growth or/and achieve
corporate social responsibility (CSR). In online retailing, to facilitate CM for the products, e …

Enterprises commonly make charitable donations to attract customers to purchase their
products. We explore the supply chain coordination problem with charitable donation via a …

Inspired by the increasing cause marketing (CM) practices of business firms, this paper
investigates an e-tailer's incentives to share demand information with its supplier who may …

Inspired by the universal application of cause marketing (CM) campaign, this paper
develops a game theoretical model to investigate cause-related product pricing problem. By …

This paper explores the coordination problem of a socially responsible supply chain, in
which the supplier contributes corporate social responsibility by donating a specific amount …

Cause marketing (CM) is an important way of implementing corporate social responsibility
(CSR) strategies. While most related studies explore firms' implementation of CM …

Problem definition: Donations to the" bottom of the pyramid" in less developed areas have
been widely practiced by upstream manufacturers and downstream sellers involved in the …

The correlation between the consumer's value evaluation level on the brand marketing of
golf club manufacturing and sales companies and the preference of golf club brand and the …

This study examined the mediating effect of international brand advertisement between the
corporate global brand value and preference of consumers by using the cause marketing …

High-quality firms sometimes under-invest in Corporate Social Responsibility (CSR)
compared to lower quality firms. We show that information asymmetry in product quality …