Turnitin
降AI改写
早检测系统
早降重系统
Turnitin-UK版
万方检测-期刊版
维普编辑部版
Grammarly检测
Paperpass检测
checkpass检测
PaperYY检测
Consumer engagement in social media brand communities: A literature review
ZR Santos, CMK Cheung, PS Coelho, P Rita - International Journal of …, 2022 - Elsevier
With the prevalence of social media, a great deal of research has examined consumer
engagement in social media brand communities. However, we lack a holistic understanding …
engagement in social media brand communities. However, we lack a holistic understanding …
Digital customer engagement: A systematic literature review and research agenda
R Srivastava, P Gupta, H Kumar… - Australian Journal of …, 2023 - journals.sagepub.com
Digital technologies have become critical to businesses for their engagement, sales, and
other marketing-related activities. However, despite massive attention over the last few …
other marketing-related activities. However, despite massive attention over the last few …
How social capital builds online brand advocacy in luxury social media brand communities
AMY Wong - Journal of Retailing and Consumer Services, 2023 - Elsevier
The growth in luxury consumption has fuelled interest in understanding consumer
perceptions of luxury brands, particularly with the escalation of social media usage. This …
perceptions of luxury brands, particularly with the escalation of social media usage. This …
[HTML][HTML] Unpacking the influence of social media marketing activities on brand equity in the banking sector in Bangladesh: A moderated mediation analysis of brand …
M Hafez - International Journal of Information Management Data …, 2022 - Elsevier
The main purpose of this paper was to explore the effect of social media marketing activities
(SMMAs) on brand equity (BEQ) through a moderated mediation analysis of brand …
(SMMAs) on brand equity (BEQ) through a moderated mediation analysis of brand …
Does retail type matter? Consumer responses to channel integration in omni-channel retailing
XJ Lim, JH Cheah, YK Dwivedi, JE Richard - Journal of Retailing and …, 2022 - Elsevier
A critical issue faced by marketing practitioners today is orchestrating strategies that provide
a smooth consumer experience in an omni-channel environment. The extant literature offers …
a smooth consumer experience in an omni-channel environment. The extant literature offers …
[HTML][HTML] What drives higher active customer engagement in luxury brands' social media? Measurement and contingencies
A Aldhamiri, J Carlson, S Vilches-Montero… - Journal of Retailing and …, 2024 - Elsevier
This study investigates customer engagement behaviors related to luxury brands on social
media, focusing on the motives driving active and passive engagement. Applying a …
media, focusing on the motives driving active and passive engagement. Applying a …
[HTML][HTML] Scroll, Stop, Shop: Decoding impulsive buying in social commerce
HA Moghddam, J Carlson, J Wyllie… - Journal of Business …, 2024 - Elsevier
Technological advancements within social commerce platforms, such as “action buttons” on
Facebook or Instagram (eg, the “Shop” button), have simplified how customers interact with …
Facebook or Instagram (eg, the “Shop” button), have simplified how customers interact with …
Dissecting the mixed effects of human-customer service chatbot interaction on customer satisfaction: An explanation from temporal and conversational cues
Y Xu, N Niu, Z Zhao - Journal of Retailing and Consumer Services, 2023 - Elsevier
Human-customer service chatbot interaction has had mixed effects on customer satisfaction
in sales-related services. To dissect these conflicting results, three 2 (temporal cues: instant …
in sales-related services. To dissect these conflicting results, three 2 (temporal cues: instant …
Bridging the trust gap in influencer marketing: Ways to sustain consumers' trust and assuage their distrust in the social media influencer landscape
While consumers' trust in social media influencers (SMIs) has spurred the growth of
influencer marketing, consumers have come to distrust what these SMIs say recently …
influencer marketing, consumers have come to distrust what these SMIs say recently …
Exploring the pivotal role of community engagement on tourists' behaviors in social media: A cross-national study
K Nusair, OM Karatepe, F Okumus, UF Alfarhan… - International Journal of …, 2024 - Elsevier
With the prevalence of social media networks (SMNs) as platforms for community
engagement, substantial attention from academics and practitioners has been paid to …
engagement, substantial attention from academics and practitioners has been paid to …