Investigating customers' purchase intentions for electric vehicles with linkage of theory of reasoned action and self-image congruence
Purpose In recent years, the global focus has increasingly shifted toward the adoption of
electric vehicles (EVs) due to growing concerns about environmental sustainability and the …
electric vehicles (EVs) due to growing concerns about environmental sustainability and the …
Optimizing greenness and pricing in green product development: addressing cannibalization and enhancing market share in a duopoly markets
This study explores the optimization of green product development (GPD) strategies within a
duopoly market, focusing on the competition-cannibalization trade-off. In a duopoly market …
duopoly market, focusing on the competition-cannibalization trade-off. In a duopoly market …
The impact of reverse logistics decision on environmental and social performance: the role of green integration and blockchain
Companies nowadays are forced to make strategic and tactical reverse logistics decisions in
order to successfully achieve high sustainability performance. One of the most effective tools …
order to successfully achieve high sustainability performance. One of the most effective tools …
Sustainable Practices and Customer Value in Aviation Customer Dominant Logic Perspective
H Çolak - Sustainable Marketing Practices in the Aviation …, 2025 - igi-global.com
Through the perspective of Customer-Dominant Logic, this study explores the gaps that exist
in the aviation literature with relation to sustainable practices and customer value. Earlier …
in the aviation literature with relation to sustainable practices and customer value. Earlier …