The subject of this paper is to indicate how COVID-19 pandemic affects the advertising and
sponsorship industry in sport. At a time when public indifference is becoming an increasingly …

Predmet ovog rada je uticaj pandemije kovid 19 na industriju oglašavanja i sponzorstva u
sportu. U vremenu kada ravnodušnost javnosti postaje sve više nepremostiva prepreka za …

The paper analyzes the ethical aspects of guerrilla and ambush marketing in the time of the
great crisis of the advertising industry and sponsorship agreements. Guerrilla marketing is a …

Tourism today plays an increasingly important role in the eco-nomy, and its further growth
depends on the coordinated development and adaptation of the tourist product to modern …

The modern lifestyle unfolds in a stressful environment, and scientific research on stress
reduction methods provides valuable insights that can enhance the quality of life. One …

The application of the eye tracking method is widespread in the global FMCG industry, as it
becomes one of the important approaches to study cognitive processes underlying …

The paper analyzes the ethical aspects of guerrilla and ambush marketing in the time of the
great crisis of the advertising industry and sponsorship agreements. Guerrilla marketing is a …

U ovom radu se iznose neka zapažanja povodom knjige" Marketing u sportu-sa elementima
industrije u sportu". Sport je odavno prestao da bude samo igra, danas je to jedan veliki …

Rezime: U ovom radu se iznose neka zapažanja povodom knjige" Marketing u sportu-sa
elementima industrije u sportu". Sport je odavno prestao da bude samo igra, danas je to …

This paper presents some observations regarding the book" Marketing in sports-with
elements of industry in sports". Sport has long ceased to be just a game, today it is one big …