Experiential marketing and the quest to create memorable and extraordinary customer
experiences have become central to tourism. However, implementing the concept of …

Designing experiences has a crucial importance for the destinations whose economies are
based on tourism income. In this context, the main goals of this study are;(a) to examine …

This study investigates the relationship between the eight dimensions of the Memorable
Tourism Experience Scale (MTEs)-hedonism, novelty, local culture, refreshment …

Abstract In 1999 Pine and Gilmore argued that in the contemporary world economic success
in service industries requires memorable experiences. Although not considered to be an …

Despite urban designers attempt to advocate walking in urban areas by upgrading the
walking environment, there has been very little research done to corroborate this claim …

Design/Methodology/Approach: Data were collected from 200 tourists who visited Lake
Toba, Indonesia; and then analysed using structural equation modelling. Research findings …

A experiência de consumo ganhou importância na área de marketing nas últimas décadas.
No entanto, a mensuração dessa dimensão ainda é recente e restrita em relação a sua …

Memorable tourism experiences (MTEs) have recently emerged to become an important
study for tourism destinations to compete in this rapid growing marketplace. Unlike visitors' …

O turismo de experiência tem se desenvolvido em muitas regiões turísticas brasileiras, entre
elas está a Região Uva e Vinho que tem sua principal atratividade turística vinculada ao …

Purpose: The tourism sector is the leading sector for Indonesia's foreign exchange earnings.
The Indonesian government has established six National Tourism Strategy Areas, including …