Avatar-mediated communication and social identification

CI Teng, AR Dennis, AS Dennis - Journal of Management …, 2023 - Taylor & Francis
ABSTRACT Avatar-mediated communication (AMC), commonly used in online environments
such as games and the emerging metaverse, is different from traditional computer-mediated …

How does media richness foster online gamer loyalty?

FC Tseng, TL Huang, TTL Pham, TCE Cheng… - International Journal of …, 2022 - Elsevier
The online game market is highly popular, resulting in fierce competition among game
makers and prompting them to find ways to strengthen gamer loyalty. Online gamers enjoy …

The engagement–addiction dilemma: an empirical evaluation of mobile user interface and mobile game affordance

Q Yang, X Gong - Internet Research, 2021 - emerald.com
Purpose The engagement–addiction dilemma has been commonly observed in the
information technology (IT) industry. However, this issue has received limited research …

How strategic, offensive, and defensive engagement impact gamers' need satisfaction, loyalty, and game usage

CI Teng, TL Huang, ZH Yang, WJ Wu… - International Journal of …, 2022 - Elsevier
Online games are popular digital technologies that enable gamers to engage in competitive
play. However, little is known about how competitive engagement satisfies gamer needs and …

Understanding passengers' satisfaction and loyalty towards ridesharing services

MF Shamsudin, AR Abu Bakar… - Global business and …, 2023 - Wiley Online Library
This study examines the ridesharing services in a develo** economy, with the aim of
revealing the factors influencing passengers' satisfaction and loyalty. This study is important …

Power structure builds gamer loyalty

TL Huang, CI Teng, SI Tai, H Chen, AR Dennis - Decision Support Systems, 2022 - Elsevier
Online games offer substantial business opportunities, fueling intense competition among
game makers. To build gamer loyalty, a critical challenge for game makers is preventing …

Social influence and the choice of product upgrades: evidence from virtual product adoption in online games

Q Huang, X Li, D Wang - Internet Research, 2025 - emerald.com
Purpose Previous studies on social influence and virtual product adoption have mainly
taken users' purchase behavior as a dichotomous variable (ie purchasing or not). Given the …

From skill growth expectancy to online game commitment

TL Huang, CN Wu, MH Chang, GY Liao… - Computers in Human …, 2022 - Elsevier
Players' game commitment is relevant and important to game makers. Hence, we need to
know how to strengthen players' game commitment. The literature pointed out that two …

Harvesting sustainability: how social capital fosters cohesive relationships between green social media influencers and consumers to drive electronic word‐of‐mouth …

ML Cheung, WKS Leung, MK Chang… - Psychology & …, 2025 - Wiley Online Library
This research explores how green social media influencers affect consumers' electronic
word‐of‐mouth behaviour regarding green products by develo** cohesive relationships …

Friend-connecting affordances: playing online games to contact friends

GY Liao, TL Huang, AR Dennis, CI Teng - Internet Research, 2024 - emerald.com
Purpose Online games are popular applications of Internet technology, with over 2.8 billion
users worldwide. Many players engage in team gameplay, indicating that online games are …