As well as contributing to society, corporate social responsibility (CSR) initiatives have
frequently been utilized by businesses to gain a competitive edge. Nevertheless, despite …

Purpose The purpose of this paper is to provide comprehensive, theoretical and practical
knowledge that will assist decision-makers in making informed decisions when promoting …

As an emergent variant of digital and smart services, proactive services (PAS) do not wait for
customers to make the first move, but proactively participate in customers' lives and make …

Employee turnover rates in the tourism industry are globally considerably high. Research on
the topic has focused mostly on environmental and situational factors, with little attention …

Purpose Drawing on the reciprocity principle of social exchange theory situated within
Service-dominant Logic, this study aims to examine how customers' perception of …

This paper explores the relationships between the social, emotional, functional, epistemic
and conditional value perceived by customers and the key customer outcomes of …

Across a range of diving locations, there is a need for greater understanding about what
local divers value in their diving experiences and how this might lead to greater satisfaction …

The study investigates the impact of strategic planning (SP) factors on service quality (SQ) in
private universities (PUs) in Oman and how they fit together in the development of higher …

The tourism industry has emerged as one of the main contributors of gross domestic product
(GDP) in many countries, including Singapore. Though the direct benefits associated with …

Penelitian yang dilakukan untuk menguji pengaruh langsung maupun tidak langsung antara
nilai emosional dan nilai sosial pada loyalitas pelanggan dengan kepuasan pelanggan …