This article provides a comprehensive and systematic review of the product placement
literature in order to map the thematic development of product placement research, help …

Informing Consumers about “Hidden” Advertising: A Literature Review of the Effects of
Disclosing Sponsored Content | Emerald Insight Books and journals Case studies Expert …

Despite the increasing use of social media sites to engage consumers, the consumer brand
engagement construct is still in its infancy. This study aims to contribute to existing social …

This study focused on the effects of sponsorship disclosure timing on children's ability to
understand that social influencer videos are sponsored. The study also investigated how …

With influencer marketing expenditures set to exceed $16 billion in 2022, pet influencers are
leveraging their entertaining content to capitalize on this growing market. Utilizing a dataset …

This study investigates whether the timing of sponsorship disclosure affects viewers'
processing of sponsored content, and whether a disclosure influences the persuasive effect …

It is well established that the internet, and particularly the unprecedented growth of social
media, are changing the mediascape and media practices in advertising, public relations …

1 Native Advertising: Engagement, Deception, and Implications for Theory Cite as: Wojdynski,
BW (2016). Native advertising: En Page 1 1 Native Advertising: Engagement, Deception, and …

The Psychology of Entertainment Media provides a cutting-edge look at how entertainment
media affects its viewers, both in intended and unintended ways, and the psychological …

This study investigated how ad disclosure and ad recognition predict the effectiveness of
native advertising in relation to persuasion knowledge. Two experimental studies revealed …