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Extending the technology acceptance model to explain how perceived augmented reality affects consumers' perceptions
Today, reaching consumers through interactive methods has become one of the primary
goals of the brands. As a result of this, smartphones have turned into tools brands can use to …
goals of the brands. As a result of this, smartphones have turned into tools brands can use to …
Location-based advertising on mobile devices: A literature review and analysis
Location-based advertising (LBA) allows the delivery of advertising messages to consumers
in places that are known for their particular high and positive advertising effect. While LBA is …
in places that are known for their particular high and positive advertising effect. While LBA is …
A literature review of personalization transparency and control: Introducing the transparency-awareness-control framework
Through various online activities, individuals produce large amounts of data that are
collected by companies for the purpose of providing users with personalized …
collected by companies for the purpose of providing users with personalized …
[HTML][HTML] Digital natives in the scientific literature: A topic modeling approach
The term “digital natives” was introduced in 2001 to describe a generation that has grown up
surrounded by technology and the internet. The accompanying claims of a new way of …
surrounded by technology and the internet. The accompanying claims of a new way of …
An empirical analysis of location-based mobile advertising—Determinants, success factors, and moderating effects
The emergence of Location-Based Mobile Advertising (LBA) on mobile phones is a recent
phenomenon that has profoundly changed consumers' shop** behavior. In this context …
phenomenon that has profoundly changed consumers' shop** behavior. In this context …
Relationships between the “Big Five” personality types and consumer attitudes in Indian students toward augmented reality advertising
Purpose The purpose of this paper is to investigate the role of the “Big Five” personality traits
(extraversion, openness, agreeableness, conscientiousness and neuroticism) on the …
(extraversion, openness, agreeableness, conscientiousness and neuroticism) on the …
Integrative perceived values influencing consumers' attitude and behavioral responses toward mobile location-based advertising: an empirical study in Vietnam
CX Le, H Wang - Asia Pacific Journal of Marketing and Logistics, 2020 - emerald.com
Purpose The purpose of this paper is to examine a proposed model of location-based
advertising (LBA) effectiveness upon the influence of integrative perceived values on …
advertising (LBA) effectiveness upon the influence of integrative perceived values on …
Content-related factors influence perceived value of location-based mobile advertising
Location-based mobile advertising (LBA) is forecast to drive the growth of the mobile
advertising industry. Although past research supports that advertising content influences …
advertising industry. Although past research supports that advertising content influences …
CB-SEM latent interaction: Unconstrained and orthogonalized approaches
Covariance Based–Structural Equation Modelling (CB-SEM) is often used to investigate
moderation and latent interaction effects. This study illustrates and compares the application …
moderation and latent interaction effects. This study illustrates and compares the application …
A hedonic value-based consumer continuance intention model toward location-based advertising
XC Le - Revista de Gestão, 2023 - emerald.com
Purpose Hedonic value is commonly conceded as a determinant of behavioral intentions
toward location-based advertising (LBA). However, the careful consideration of a …
toward location-based advertising (LBA). However, the careful consideration of a …