Purpose As a frequently observed business phenomenon, the use of product scarcity to
improve a product's market performance has received increasing attention from both …

Industry 4.0 technology enables luxury fashion brands in the virtual market to quantify the
value of digital items in the metaverse; thus, brands can maintain their reputations, ensure …

To improve our understanding of how people make financial decisions, it is important to
investigate what psychological characteristics influence individuals' positive financial …

Purpose Though online impulsive buying emerged mostly in Western cultures, it has been
widely expanded as a key pattern among online customers in emerging markets …

Scarcity tactics are an essential tool for marketers. Cues that signal the current or potential
unavailability of a product generally enhance its value and desirability and in turn increase …

Designed for advanced MBA and doctoral courses in Consumer Behavior and Customer
Satisfaction, this is the definitive text on the meaning, causes, and consequences of …

Experiences are vital to the lives and well-being of people; hence, understanding the factors
that amplify or dampen enjoyment of experiences is important. One such factor is photo …

Previous research has established that experiential purchases tend to yield greater
enduring satisfaction than material purchases. The present work suggests that this …

Decision Avoidance (DA) strategies allow people to forego or abandon effortful deliberation
by postponing, bypassing, or delegating a decision. DA is thought to reduce regret, primarily …

Time scarcity promotions (eg,“40% off for a limited time”) are mainstays of online retail
marketing. Although positive effects of time scarcity promotions on consumer interest have …