The COVID‐19 pandemic has created unprecedented disruptions in consumers' daily lives.
Regulations imposing social distancing, quarantine and full‐scale lockdowns have …

Research in marketing often begins with two assumptions: that consumers are able to
choose among desirable products, and that they have sufficient resources to buy them …

Resilience and robustness are exciting concepts for policy researchers. Their broad use in
other disciplines has motivated social scientists and policy researchers to adopt them in …

Parenthood ushers in many situations with which individuals have little experience. Given
today's technology-integrated environment, parents can instantly gain support from a large …

Building the resilience capacity of businesses is important for economic, social and
community recovery during the COVID-19 pandemic, yet organizational resilience is under …

This article conceptualises transformative service research and encourages service
researchers to engage in research activities that promote human well-being. The authors …

Sponsorship of sports, arts or events can be a powerful form of marketing communication for
businesses and organizations. This new edition of Sponsorship in Marketing introduces the …

This research challenges the entrenched belief that financial vulnerability affects only low-
income consumers. Instead, most consumers across the socioeconomic spectrum …

Resource scarcity is a powerful construct in social sciences. However, explanations about
how resources influence overall wellbeing are difficult to generalize since much of the …