While the use of data in business-to-business marketing is not a new phenomenon, the
digitization and digitalization of business-to-business firms' business models have recently …

abstract This paper consolidates the state of academic research on innovation. Based on a
systematic review of literature published over the past 27 years, we synthesize various …

The authors examine two aspects of brand loyalty, purchase loyalty and attitudinal loyalty, as
linking variables in the chain of effects from brand trust and brand affect to brand …

Contemporary organizations require a strong learning orientation to gain competitive
advantage. Based on in-depth interviews with senior executives and a review of the …

This study aims to examine the role of a specific type of organizational leadership–
knowledge-oriented leadership–in knowledge management (KM) initiatives that seek to …

The'Resource-Based View of the Firm'has emerged over the last fifteen years as one of the
dominant perspectives used in strategic management. It addresses the fundamental …

In the light of the current coronavirus crisis, business-to-business firms face a variety of
challenges in a complex and fast-changing environment. In order to provide structured …

This study examines the role of knowledge management capacity in the relationship
between strategic human resource practices and innovation performance from the …

Purpose–To provide important empirical evidence to support the role of knowledge
management within firms. Design/methodology/approach–Data were collected using a mail …

Does market orientation impede breakthrough innovation? To date, researchers have
presented opposing arguments with respect to this important issue. To address this …