This research aims to examine the impact of brand loyalty and brand image upon brand
equity given the involvement of brand recognition as a mediator. The technique used for the …

Brand has become a necessary part in our daily life. The product, when becomes a brand,
promises quality, trust and distinct place in a range of choices. Brand equity can corrode …

Consumer behavior differs from country to country, which may implicitly influence the
financial performance of e-commerce companies. The paper's objective is to study the …

The paper deals with the results of the primary research which purpose was to examine the
impact of brand on influencing consumers to purchase a product. The goal of the paper is to …

Purpose: This research aimed to analyze the role of perceived risk in the relationship
between brand awareness and purchase intention. This research is important because the …

Purpose The purposes of the study are to investigate the role of brand experience in the
generation of consumer-based brand equity (CBBE) in Islamic banking and to identify the …

Electronic word of mouth (eWOM) is an emerging marketing experience for consumers
which impacts their assessment of different existing brands and products such as mobile …

The ongoing transformation of branding in develo** countries remains under-researched
despite its central importance to competitive advantage. The Egyptian banking sector is a …

As social media marketing is becoming an advantage for companies, they are increasingly
investing in influencer marketing ie digital influencers to endorse their brands. Digital …

Brand equity is well known for playing a fundamental role in consumers puchase decision,
taking into consideration the fact that customers will have a more positive response when …