Climate change is forcing governments and businesses to explore mitigation strategies to
avoid future catastrophe. There is an urgent need to manage climate change risks in global …

Research on growth of innovations introduced to the market has gradually shifted its focus
from aggregate-level diffusion to exploring how growth is influenced by a given social …

Agent-based modeling (ABM) is a novel computational methodology for representing the
behavior of individuals in order to study social phenomena. Its use is rapidly growing in …

Many core marketing concepts (eg, markets, relationships, customer experience, brand
meaning, value) concern phenomena that are difficult to understand using linear and dyadic …

Abstract Service-dominant logic continues its evolution, facilitated by an active community of
scholars throughout the world. Along its evolutionary path, there has been increased …

Abstract Mobility as a Service (MaaS) represents an innovative solution expected to induce
people abandoning their cars in favor of more sustainable ways of travelling. However, a …

This paper addresses the background and current state of the field of agent-based
modelling and simulation (ABMS). It revisits the issue of ABMS represents as a new …

Purpose Understanding customers is critical for service researchers and practitioners.
Today, customers are increasingly active online, and valuable information about their …

Artificial intelligence (AI) has proven to be useful in many applications from automating cars
to providing customer service responses. However, though many firms want to take …

Education is a complex system, which has conceptual and methodological implications for
education research and policy. In this article, an overview is first provided of the Complex …