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Influencer impact on brand awareness: A mixed method survey in the German fashion segment
KD Renchen - European Journal of Business Science and …, 2020 - repozitar.mendelu.cz
This study evaluates the impact of influencer marketing on consumers. Although online
influencers are long established in German B2C markets, research in the field is scarce …
influencers are long established in German B2C markets, research in the field is scarce …
Investigating the impact of influencers', characteristics, contents, and trustworthiness on consumers' purchase intention
This study aims to measure the effect of influencer characteristics, content by influencer, and
trustworthiness of influencer on consumers' purchase intention along with mediating role of …
trustworthiness of influencer on consumers' purchase intention along with mediating role of …
[KÖNYV][B] The “influential relationship”: Understanding source factors among social media fashion influencers and impacts on consumers' attitudes and behavioral …
F Karimkhanashtiyani - 2022 - search.proquest.com
The growth of social media has created a new type of celebrity, referred to as social media
influencers (SMI)(Appel, Grewal, Hadi, Stephen, 2020), and a new endorsement technique …
influencers (SMI)(Appel, Grewal, Hadi, Stephen, 2020), and a new endorsement technique …